Update subscriber profile with subscription timestamp on list
Update subscriber profile with subscription timestamp on list
Your subscriber records lack a subscription timestamp when list events occur, breaking segmentation. You get consistent timestamps on profiles so segments and sends use fresh context within minutes.
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Overview
Subscription events often arrive without clear metadata, which leads to mis-segmented sends and wasted campaign touches. This flow reliably stamps subscriber profiles with a list-subscription timestamp and updates only existing records, so campaign managers can segment and launch targeted sends within minutes.