Update subscriber profile with subscription timestamp on list
Update subscriber profile with subscription timestamp on list
Your subscriber records lack a subscription timestamp when list events occur, breaking segmentation. You get consistent timestamps on profiles so segments and sends use fresh context within minutes.
Overview
Subscription events often arrive without clear metadata, which leads to mis-segmented sends and wasted campaign touches. This flow reliably stamps subscriber profiles with a list-subscription timestamp and updates only existing records, so campaign managers can segment and launch targeted sends within minutes.