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Update subscriber first and last name fields automatically

Update subscriber first and last name fields automatically

Your segment subscribers often have one combined name field, breaking personalization and missegmenting audiences. Split into first and last to restore personalization before sends.

Update subscriber first and last name fields automatically

Overview

Combined name fields force manual fixes and weaken personalization at send time. This flow splits names and updates subscriber records automatically, giving campaign managers ready-to-send lists and preserving personalization within minutes of ingestion.

Update subscriber first and last name fields automatically