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Update subscriber birthdays and tag new list members

Update subscriber birthdays and tag new list members

You have inconsistent subscriber birthdates that break birthday segments and personalization. This fills and formats birthday fields so you can run targeted birthday emails the same day.

Update subscriber birthdays and tag new list members

Overview

When subscriber birthdates arrive in mixed formats, your birthday segments fracture and scheduled sends underperform. Standardizing and tagging birthdays ensures campaign managers can launch accurate, targeted birthday sends the same day without manual cleanup.

Update subscriber birthdays and tag new list members