Update prospect source based on campaign and source
Update prospect source based on campaign and source
Your new prospects arrive with inconsistent source tags, breaking audiences and skewing campaign reports. You get normalized source values for correct segmentation and on-time reporting.
Overview
When incoming prospects lack consistent source data, campaign measurement and audience targeting degrade. This flow standardizes the prospect source as records arrive, so campaign metrics and retargeting work reliably within minutes. That allows marketing ops and campaign managers to run accurate reports ahead of reviews.