Update prospect records from incoming lead webhook payloads
Update prospect records from incoming lead webhook payloads
You get webhook lead payloads missing clean contact info, causing duplicates and gaps in prospect records. It enriches and updates prospect records so reps have accurate context before outreach.
Overview
Inbound webhook leads often produce duplicates and stale contact data that waste SDR time and skew pipeline reporting. This flow standardizes incoming contact data and updates existing prospect records so reps start outreach with accurate context and avoid duplicate touches within minutes.