Update prospect records from automation events same day

Your prospect rows often fall out of sync after marketing automation events, causing delayed follow-up. Maintain accurate central prospect records so admissions teams can follow up same day.

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Overview

When marketing automation updates don't reach your prospect database, admissions follow-up stalls and potential enrollments are delayed. This workflow writes automation events into your central prospects table and timestamps updates so admissions teams see changes within minutes and can follow up same day.