Update organization lifetime value using won deal totals
Update organization lifetime value using won deal totals
Your organization LTVs go stale when won deals aren't summed, causing mis-segmented campaigns and wasted outreach. Keep LTVs current so your marketing lists reflect real revenue ahead of each campaign.
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Overview
Stale LTVs make campaign targeting and budget decisions blind to true account value. This flow sums won deals and writes a validated LTV back to each organization so campaign managers see accurate account value within minutes before sends.