Update marketing contacts from CRM contact changes
Update marketing contacts from CRM contact changes
CRM contact updates often don't reach marketing lists, causing wrong segments and wasted sends. Keep contact profiles consistent so campaign managers can run targeted sends same day.
Overview
When CRM contact updates don't flow to marketing, campaigns target the wrong people and open rates suffer. This workflow keeps marketing profiles synced to your marketing database within minutes, so campaign managers can run accurate, same-day sends.