Update leads and create new contacts from webhooks
Update leads and create new contacts from webhooks
Your webhook contact payloads arrive without CRM context, leaving reps with incomplete lead records. It fills or updates CRM lead entries so SDRs can reach out within minutes.
Overview
Incoming webhook contacts often arrive without full CRM context, which causes reps to waste time enriching records and miss timely outreach windows. This flow converts each payload into an enriched CRM lead—updating or creating records so SDRs can act within minutes.