Update lead status to customer after purchase event
Update lead status to customer after purchase event
Your sale notifications arrive without CRM context, leaving leads unflagged and cohorts inaccurate. This marks the buyer status so teams can run post-purchase campaigns and attribution same day.
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Overview
When marketplace purchases don't update the CRM, campaign cohorts and attribution go stale and post-purchase journeys stall. This flow turns each sale into an updated buyer record so campaign managers and ops can run post-purchase campaigns and reconcile revenue the same day.