Update lead score when household income field changes
Update lead score when household income field changes
Your lead scoring breaks when income updates don't reclassify contacts, misaligning segments. Re-score contacts and refresh segments so lists reflect current income data within minutes.
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Overview
Outdated income data fragments your audiences and weakens campaign targeting; this flow keeps lead scores aligned to the latest household income. It re-scores contacts and refreshes segments within minutes so campaign managers can act on accurate lists before the next send.