Update lead records with PPC call attribution for reps
Update lead records with PPC call attribution for reps
Your inbound PPC calls arrive without campaign attribution, so reps lack context and delay follow-up. Attach GCLID and UTM to lead records so reps have campaign context for same-day outreach.
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Overview
PPC-driven callers need to arrive in CRM with campaign context so reps know which campaigns produced the lead. This flow captures GCLID/UTM, normalizes phone numbers, and attaches attribution to leads or opportunities, enabling same-day follow-up and cleaner marketing reports.