Update lead records from web inquiries for enrollment teams

Your prospective student web inquiries arrive without CRM context, delaying outreach and causing missed enrollment opportunities. Keep lead records current for same-day admissions outreach.

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Overview

Web inquiries must show up in the CRM with program intent and contact details, otherwise admissions outreach is delayed. This flow ensures incoming prospects are found or created and updated within minutes, enabling same-day follow-up and clearer handoffs between marketing and admissions.