Update lead attribution with call tracking IDs on new leads
Update lead attribution with call tracking IDs on new leads
You get new leads from phone calls without call-tracking IDs, leaving sales blind to which campaigns drove the enquiry. The workflow attaches GCLID and GBRAID to leads so reps see attribution data same day.
Workflow preview:
Zap details:
Overview
When inbound phone leads lack call-tracking IDs, reps can’t tell which campaigns are driving revenue and can’t prioritize outreach effectively. This flow enriches new phone-call leads with GCLID and GBRAID so reps see attribution and marketing gets campaign visibility same day.