Update customer program records when a product is purchased
Update customer program records when a product is purchased
Your checkout purchases don't update customer records, leaving program enrollment and segmentation incomplete. Keep program fields current so campaign managers can act within minutes.
Overview
When purchases don't flow into your marketing database, segmentation and nurture run on stale data and campaign performance suffers. This flow updates program fields and alerts your growth channel so campaign managers can act with purchase context within minutes.