Update customer marketing status from incoming webhook events
Update customer marketing status from incoming webhook events
Your customer records miss marketing consent from webhooks, causing mis-segmented lists and compliance risk. It keeps opt-in flags current so marketing has accurate audiences within minutes.
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Overview
Stop marketing from sending to stale consent lists and reduce compliance risk by reflecting webhook subscription changes in customer records immediately. Implementing this keeps opt-in flags accurate so campaigns and audits use the correct audience within minutes.