Update customer lifetime value and term end dates
Update customer lifetime value and term end dates
Payments don't update subscriber value or term end, causing missed renewals and shipping errors. Keep subscriber value and term dates current so campaigns and fulfillment run same day.
Overview
When payments post, your email audience and segment membership must reflect updated lifetime value and term end dates or renewal messaging and shipping lists break. This flow updates subscriber value and term dates automatically so marketing triggers and fulfillment decisions reflect payments within minutes.