Update customer birthdate and points in marketing list
Update customer birthdate and points in marketing list
Your customer records missing birthdays or points make campaigns impersonal and reduce rewards uptake. Updates go to your marketing list so you can send targeted birthday and rewards offers same day.
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Overview
When birthdays and loyalty balances don't reach your marketing list, timely, personalized offers get missed and redemption falls. This flow keeps contact profiles current so campaign managers can send targeted birthday and rewards emails the same day.