Update CRM contact and lead with community points
Update CRM contact and lead with community points
Your community point changes don't reach CRM, so marketing can't segment engaged members. Keep contact and lead records current so campaign managers can target top members same day.
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Overview
When community engagement points aren't reflected in CRM, campaigns and nurture paths miss high-value members. This flow writes point totals and a community flag to contact or lead records within minutes, so campaign managers can target high-engagement members the same day.