Update contact UTM booking from last page URL
Update contact UTM booking from last page URL
Your contacts lose UTM booking context when last-page data updates, leaving campaign attribution incomplete. It writes the booking UTM into contacts so campaign managers have attribution for reporting.
Overview
When last-page analytics land without structured parsing, campaign attribution breaks and reporting lags. This flow extracts booking UTM values and writes them into contact records so campaign managers get accurate attribution within minutes and ahead of reporting.