Update contact unsubscribe status from inbound webhook requests
Update contact unsubscribe status from inbound webhook requests
Unsubscribe webhooks arrive but contacts aren't updated in your CRM, so campaigns can still email opted-out recipients. This flags contacts as opted out so lists stay clean and sends stop in minutes.
Overview
Untracked unsubscribes let campaigns keep emailing opted-out contacts and damage list hygiene. This flow applies the opt-out flag in your CRM as soon as the webhook arrives, stopping sends within minutes and keeping campaign lists accurate.