Update contact subscription status from webhook events now
Update contact subscription status from webhook events now
Unprocessed unsubscribe webhooks leave contact records stale and risk accidental sends. Keep subscriptions current so campaign managers avoid suppressed-address sends before the next campaign.
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Overview
Missed suppression events lead to accidental sends and damaged deliverability. Route unsubscribe and spam-report webhooks directly into subscription updates so campaign managers stop mailing suppressed addresses and protect sender reputation before the next send.