Update contact SMS timestamp when message arrives for tracking
Update contact SMS timestamp when message arrives for tracking
Your inbound SMS arrive without CRM timestamps, leaving reps blind to recent contact context and slowing follow-ups. You get accurate last-contact times so teams prioritize callbacks within minutes.
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Overview
Inbound SMS often lands outside the CRM and leaves reps without context; that costs timely follow-up. This flow makes the latest SMS timestamp visible on the contact record so reps can prioritize callbacks and reduce missed outreach within minutes.