Update contact SMS consent from store profile updates
Update contact SMS consent from store profile updates
Your store consent updates aren't reflected in CRM contacts, so SMS campaigns may reach unsubscribed customers. Campaign managers avoid non-compliant sends by aligning consent flags within minutes.
Overview
When store opt-outs don't reach your CRM, you risk non-compliant SMS sends and unnecessary brand friction. Route store consent changes into contact records so campaign managers avoid those sends and keep lists compliant within minutes.