Update contact last outbound message date in CRM records
Update contact last outbound message date in CRM records
You send customer messages but CRM contacts lack a reliable last-contact timestamp. Campaign managers see recent activity when contacts receive outbound message timestamps within minutes.
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Overview
Outbound messages often don’t appear as recent activity in the CRM, leaving campaign managers without clear engagement signals. This flow writes outbound message timestamps to contact records automatically so your team sees recent outreach within minutes and can prioritize follow-up.