Update contact last-call timestamp after logged phone calls
Update contact last-call timestamp after logged phone calls
Your contacts miss consistent last-call times when call logs vary, leaving segments without recent engagement. That gives marketing ops a normalized last-call time for segmentation within minutes.
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Overview
When call engagements land without a consistent timestamp, your segments and cadences drift and campaigns underperform. This captures and standardizes call times on contact records so campaign managers and marketing ops can segment and act within minutes.