Update contact email validation status in audience database
Update contact email validation status in audience database
You get unvalidated subscriber emails from forms and imports, creating bounce risk and wasted sends. Validated statuses are added to contact profiles so campaign managers use clean lists before sends.
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Overview
Missing or stale emails inflate bounces and reduce campaign effectiveness; this flow validates addresses and writes status back to contact profiles so campaign managers work from clean lists within minutes. That reduces bounce noise and improves segmentation accuracy ahead of each send.