Update contact email preferences from web form submissions
Update contact email preferences from web form submissions
Your email preference submissions arrive without CRM linkage, leaving unsubscribes unrecorded. It updates CRM records and logs unknown submissions same day.
Overview
Prevent campaign misses and suppression failures by recording form-based preference changes directly on the contact record and surfacing unmatched submissions to ops. This removes manual reconciliation, enforces subscriber intent, and ensures lists reflect preferences within minutes before scheduled mailings.