Update contact date of birth format in CRM
Update contact date of birth format in CRM
Your contacts arrive with inconsistent birthdates, breaking age segmentation and campaign targeting. Standardized DOBs let marketing ops and campaign managers segment reliably within minutes.
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Overview
When birthdates arrive in inconsistent formats, segments misfire and compliance checks stall. Standardizing DOBs to MM/DD/YYYY and writing them back to the contact within minutes ensures campaign managers and marketing ops have clean, actionable data for targeting and legal workflows.