Update contact attribution from raw call records hourly
Update contact attribution from raw call records hourly
Your raw call records are unprocessed, leaving contacts without normalized phones or attribution. The workflow writes clean attribution and E164 phone formats to contacts within an hour.
Overview
Unprocessed call data erodes campaign accuracy and forces analysts into manual cleanup. This hourly backfill normalizes phones, extracts click IDs and UTMs, and writes attribution into contact records so marketing ops see reconciled campaign data within an hour and daily reports reflect true performance.