Update contact and lead email preferences in CRM
Update contact and lead email preferences in CRM
Your email preference events arrive without CRM context, leaving contacts and leads with incorrect opt-in status. It corrects CRM preference flags so campaigns use accurate suppression lists same day.
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Overview
Stop campaign oversends and keep suppression lists reliable by syncing external preference events to your CRM. This updates Contact and Lead opt-in flags so marketing ops and campaign managers can trust suppression lists the same day.