Update contact activity scores when contact updates occur
Update contact activity scores when contact updates occur
When contact activity fields go stale after interactions, your campaign managers lack reliable scoring and outreach context. Keep scores current for better prioritization within minutes of updates.
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Overview
Stale engagement signals derail campaigns and waste outreach effort; this flow keeps contact scores fresh and actionable. It enriches records with fresh activity metrics so campaign managers can resegment and act within minutes of a change.