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Update account last order date for accurate segmentation

Update account last order date for accurate segmentation

Stale ERP order dates make segmentation inaccurate and waste campaign spend. Keep purchase recency current so campaign managers can run targeted reactivation within days.

Update account last order date for accurate segmentation

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Overview

When ERP order dates lag, campaign segmentation and reactivation timing suffer and spend is wasted. This flow refreshes account purchase recency in the CRM and collects unmatched transactions so campaign managers can run targeted reactivation within days.

Update account last order date for accurate segmentation