Turn SMB cancellation requests into retention signals for data scientists

Data scientists miss cancellation signals when support tickets are scattered, leaving SMB customers at churn risk. Enroll cancellations and create CRM notes so outreach starts quickly.

Overview

Cancellation tickets scattered across support create missed retention opportunities and unclear churn signals. This workflow ensures every SMB cancellation request is enrolled and logged as a CRM engagement, enabling marketing and customer success to start targeted outreach and avoid missed follow-ups. Data teams also receive structured events for richer churn analysis and improved targeting.

Notable Features

Enroll cancellations into retention workflows
Log support tickets as CRM engagements
Capture structured cancellation reasons for analysis