Staffing marketing: keep qualified candidates in ad audiences

Marketing ops leaders struggle to retarget qualified applicants, leaving attribution unclear. This flow adds candidates to ad audiences and conversion tracking so marketing ops can retarget and attribute hires.

Overview

When qualified applicants aren't added to ad audiences, marketing ops lose retargeting reach and campaign attribution becomes murky. This workflow ensures candidates are added to audiences and conversion tracking so marketing ops can retarget and prove channel performance. Teams report clearer attribution and faster retargeting as a result.

Notable Features

Add qualified candidates to audiences
Send conversion events for candidates
Log audience changes for auditing