Software marketing ops capture webinar attendance as events

Marketing ops managers at software firms lose webinar attendee context, delaying nurture and risking trial handoffs. Record attendance as marketing events so you trigger nurture and update segmentation.

Overview

Webinar attendees often slip out of nurture when attendance isn't recorded, weakening trial handoffs and campaign momentum. This workflow captures attendance as custom marketing events so nurture, segmentation, and follow-up happen without manual steps — delivering zero missed follow-ups and cleaner handoffs to growth teams.

Notable Features

Create custom event records
Trigger nurture sequences for attendees
Update segmentation based on behavior