Set contact lifecycle to customer when lead converts
Set contact lifecycle to customer when lead converts
Your contacts miss lifecycle updates when leads convert, causing fragmented segments and inaccurate conversion reports. This sets lifecycle to customer so segments and reporting align same day.
Overview
When lead statuses flip without lifecycle updates, audiences and conversion reporting fall out of sync and paid measurement degrades. This flow marks qualifying contacts as customers and preserves conversion references so campaign managers see accurate audiences and reports the same day.