Senior BI: Route pledge users to analytics and marketing

Senior BI managers miss pledge-enabled users in event streams, letting marketing and product miss targeting opportunities. This forwards pledge events to analytics and marketing so teams can act fast.

Overview

Missed pledge-enabled users leave marketing and product teams blind to important cohorts. This flow keeps analytics and marketing aligned so BI can surface accurate cohorts and product and marketing can target users quickly, producing cleaner event streams and faster targeting.

Notable Features

Forward pledge events to analytics
Send event flags to marketing
Enrich records with user attributes