Send trial end event to marketing automation on activation
Send trial end event to marketing automation on activation
You lack marketing context when trials convert to paid, so welcome flows can fail. This records activations, adds marketing context to the profile, and triggers campaigns within minutes.
Overview
When trials convert, marketing often misses the narrow window to welcome and onboard new customers, delaying activation and upsell. This flow captures the activation and fires lifecycle campaigns automatically, delivering targeted messaging within minutes.