Send subscription status updates to loyalty partner systems
Send subscription status updates to loyalty partner systems
Your subscription callbacks arrive untracked, leaving marketing lists stale and causing campaigns to reach wrong contacts. Update downstream contact status so campaign managers avoid mis-sends same day.
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Overview
If inbound subscription callbacks aren’t normalized and routed, campaigns risk sending to the wrong contacts and breaching opt-out rules. This flow standardizes identifiers and posts events to your loyalty systems within seconds, so campaign managers keep lists clean and avoid compliance headaches ahead of sends.