Send shipment events to marketing for faster follow ups

Shipments reach marketing without needed context, creating delayed follow-ups and weak segmentation. Send structured fulfillment events so teams can trigger post-purchase flows within minutes.

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Overview

When shipment data reaches marketing without structure, lifecycle campaigns misfire and customers miss timely outreach. This flow converts each shipment into a structured fulfillment event so campaign and ops teams can trigger post-purchase flows and follow up within minutes.