Send server purchase events to ad platform from webhooks
Send server purchase events to ad platform from webhooks
Your purchase webhooks have inconsistent customer data and timestamps, breaking conversion attribution. Get normalized purchase events sent to the conversion API for same-day campaign optimization.
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Overview
If purchase webhooks arrive with messy data, your ad platform can misattribute spend and campaigns miss signals. This flow cleans and enriches payloads, then sends attributed purchase events to the conversion API so marketing managers can optimize campaigns the same day.