Send retention email for cancelled orders to customers

When an order is cancelled, you miss the chance to recover the sale and clarify customer intent. Send a targeted retention email so customers can reopen carts or request help within minutes.

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Overview

Cancelled orders are a last chance to recover revenue and keep customers engaged; silent cancellations mean missed follow-ups and lost insights. This flow immediately sends a tailored retention email to the buyer, giving retention and support teams a chance to recover the sale within minutes and before the next campaign.