Send refund events to conversion tracking and analytics
Send refund events to conversion tracking and analytics
Your refund events lack experiment context, skewing attribution and conversion goals in campaign reports. This restores accurate metrics and experiment signals within minutes.
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Overview
Refunds can silently distort attribution and experiment outcomes, leaving campaign managers with misleading signals. This flow captures refund events and experiment metadata and pushes corrected tracking data into your analytics so marketers see adjusted metrics within minutes.