Send qualifying new customers to ads as lead events
Send qualifying new customers to ads as lead events
You get new store customers without ad attribution, leaving paid campaigns unable to retarget them. Send qualifying customers as lead events so campaigns retarget audiences within minutes.
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Overview
When qualifying storefront customers don't reach your ad conversion endpoint, paid funnels lose retargeting signal and audience quality suffers. This workflow forwards qualifying new customers as lead events so marketing ops can refresh audiences and retarget within minutes.