Send qualified conversion values to ad platform webhook
Send qualified conversion values to ad platform webhook
Your conversion webhooks often miss or misformat value fields, causing ad platforms to misattribute revenue. Normalize and forward qualified revenue so ad ops have correct conversion value in minutes.
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Overview
Inaccurate or missing conversion values distort campaign bidding and obscure real ROI; this flow normalizes incoming web events and forwards only qualified revenue to your ad measurement endpoint. That means growth managers and ad ops get accurate conversion values within minutes so bids and budgets reflect real results.