Send purchase postback with UTM data and revenue
Send purchase postback with UTM data and revenue
Your funnel sales lacking UTM context break campaign attribution and leave revenue unreconciled. Add UTM, revenue, and a transaction ID to postbacks so campaign managers reconcile data same day.
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Zap details:
Overview
When funnel purchases don't include clean attribution, campaign managers can't trust ROAS or reconcile revenue. This flow enriches each sale with UTM values, normalized revenue, and a stable transaction ID and posts it to your tracking endpoint so teams can reconcile campaigns same day.