Send purchase events server-side for ad conversion tracking
Send purchase events server-side for ad conversion tracking
Your purchase webhooks arrive without attribution context, leaving ad reporting and ROAS inaccurate. Send events server-side so campaigns reflect real conversions within minutes.
Overview
When purchase webhooks miss attribution, campaign reporting and bid decisions suffer. This flow forwards and normalizes each purchase server-side so campaign managers see accurate conversions and can adjust bids within minutes.