Send offline conversions for new leads to ad accounts
Send offline conversions for new leads to ad accounts
Your new lead records lack ad conversion attribution, leaving campaign ROI unclear and bids misinformed. It restores attribution to campaigns so you can optimize bids within 24 hours.
Overview
When new CRM leads aren’t tied to ad conversions, campaign owners can’t see which packaging or manufacturing campaigns drive revenue and bids are misallocated. This flow posts conversion events from new leads back to advertising so attribution is restored and teams can tune bids within 24 hours.