Send new opportunity conversions to ad platform events
Send new opportunity conversions to ad platform events
Your inbound opportunity records aren't sent to ad conversion reporting, causing gaps in campaign attribution. Fix attribution and populate retargeting lists so marketing ops has accurate data same day.
Overview
When inbound opportunities aren't signaled to your ad platform, campaign attribution is incomplete and retargeting audiences remain empty. This flow forwards qualifying opportunities into your conversion endpoint so campaign managers get accurate attribution and retargeting data within hours.